The platform is rolling out a fresh option that allows them to reduce the amount of AI-made videos appearing in their streams. This initiative comes as the platform disclosed that it currently hosts more than 1 bn content made with AI.
Trial and Implementation
The new functionality is undergoing trials over the following weeks before a widespread rollout. This advancement comes amid a surge in AI content, fueled by recent video-generation tools.
The Broader AI Trend
Studies have shown that almost a tenth of the fastest-growing channels on a competing service exclusively feature content made by AI. A considerable share of this content is deemed low-quality AI content, a label for poor-quality, factory-style content that is often illogical or surreal.
Based on user feedback that many people enjoy content produced via AI tools, from digital art to educational videos, and we aim to give people the option to see more or less of that, based on their own likes,” commented a company executive.
Volume and Proportions
The platform shared that there are now 1.3bn videos on its network identified as AI-generated. Collectively, more than 100 million media items are added to the service every day, making clips made by AI a limited part of its complete catalog.
How to Adjust Settings
Viewers will be able to decrease or raise the level of artificial media they see by opening the “manage topic” setting in the application and choosing the AI content topic. Additional categories that currently be modified under the tool encompass current affairs, clothing, cosmetics, and choreography.
Content Labeling and Policies
The platform’s rules require content makers to label “realistic” AI-made content, and it forbids dangerous deepfakes of public figures or critical incidents. Any authentic-looking AI video that is not labeled can be taken down under its user guidelines.
Additionally, the app will henceforth attach an “AI-made” label to content made using its proprietary AI systems, or detected by an cross-platform project for spotting content made by AI. This step is intended to stop users from seeking to circumvent the labeling process.
AI Literacy Programs
The company is additionally establishing a $2 million educational fund for specialists and institutions to produce informative material about using AI responsibly. This program will benefit educational bodies specializing in training computer science.
Moderation Strategy
The video-sharing app has justified its content review process, following controversy over plans to make redundant hundreds of review team members in the United Kingdom. It is planning to reduce a significant number of roles in its content moderation division in its British office, with worker representatives and internet security professionals raising concerns that people are being substituted by automated systems.
A company official explained that human moderation would continue to be important, but automated tools can protect employees by filtering out the most distressing content before it has to be seen by staff. The company stated a significant reduction in explicit and harmful content reviewed by safety staff over the past year due to the use of its machine learning processes.
“We think that it’s essential to combine staff and AI to ensure user safety,” she said. “We’ll have staff as integral to the approach, but we additionally believe it’s extremely critical to reduce exposure to harmful content as swiftly, which is why a extensive automated help is making a difference work at speed.”
